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Δημοσιες Σχεσεις

Βιβλία για τις Δημόσιες Σχέσεις .Ένας κατάλογος με 250 βιβλία . Όλες οι τεχνικές της επικοινωνίας ( Marketing , Διαφήμιση…) προήλθαν από την έρευνα για τις Δημόσιες Σχέσεις .

Η επιστήμη των Δημοσίων Σχέσεων είναι αυτή που θεμελίωσε το σύχρονο management ( διαβάστε το αντίστοιχο άρθρο μας http://bit.ly/iYFUgt ) .

 

Oι Δημόσιες Σχέσειςπροηγήθηκαν κάθε άλλης πρακτικής της επικοινωνίας , όσο και άν "αδιάβαστοι" επαγγελματίες , στελέχη σε υψηλές θέσεις , αναφέρουν πως οι Δημόσιες Σχέσεις είναι εφαρμογή του Marketing ή δήθεν στο οργανόγραμα της επιχείρησης οι Δημόσιες Σχέσεις υπάγονται στο Marketing .Ψεύδη και ανακρίβειες ( διαβάστε και το αντίστοιχο άρθρο μας http://bit.ly/lrSEWt ) .

Στα πορίσματα των πειραμάτων για την επιστήμη των Δημοσίων Σχέσεων βασίστηκαν , το Marketing , το Human Resource και κάθε κατεύθυνση του Management .

Στη Νέα Υόρκη , υπάρχει το Μουσείο των Δημοσίων Σχέσεων .

Στην ιστοσελίδα του μουσείου εντοπίσαμε ( εκτός από το σπάνιο υλικό ) βιβλιογραφία για τις Δημόσιες Σχέσεις , η οποία ανάγεται στις δεκαετίες του 1920 – 1930 – 1940 -1950 ……..

Σας την παραθέτουμε αποδεικνύοντας παράλληλα πως οι Δημόσιες Σχέσειςπροηγήθηκαν κάθε άλλης πρακτικής της επικοινωνίας , όσο και άν «αδιάβαστοι» επαγγελματίες , στελέχη σε υψηλές θέσεις , αναφέρουν πως οι Δημόσιες Σχέσεις είναι εφαρμογή του Marketing ή δήθεν στο οργανόγραμα της επιχείρησης οι Δημόσιες Σχέσεις υπάγονται στο Marketing .Ψεύδη και ανακρίβειες ( διαβάστε και το αντίστοιχο άρθρο μας http://bit.ly/lrSEWt ) .

Καλή «ανάγνωση»  :

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    Public Relations for America’s Schools.
    Washington DC: AASA, 1950. 497 pages.
     
  • American Iron and Steel Institute.
    «Elements of a Steel Company’s Community Relations Program.»
    undated, 52 pages.
     
  • American Medical Association.
    County Medical Public Relatons Manual.
    1961. 126 pages.
     
  • Adams, Alexander B.
    Handbook of Practical Public Relations.
    New York: Thomas Y. Crowell Co., 1965. 327 pages.
     
  • Adams, William C.
    Media Guide for Academics
    Los Angeles: Foundation for American Communications (FACS), 1994. 72 pages.
     
  • Adult Education Association. Ed.
    Effective Public Relations.
    Chicago: AEA, 1957. 48 pages.
     
  • Albig, William.
    Modern Public Opinion.
    New York: McGraw-Hill, 1956. 518 pages.  
  • Allen, Jon L.
    Not For Attribution
    Xlibris Corporatin, 1999. 226 pages.
     
  • American Institute of Banking.
    Bank Public Relations and Marketing.
    Homewood, IL: American Bankers Assn., 1967. 362 pages.
     
  • American Pharmaceutical Manufacturers Association.
    A Primer of Public Relations.
    New York: APMA, 1953. 90 pages.
     
  • Army, Department of.
    «Army Information Officers’ Guide.»
    1968. 85 pages. [2 copies].
     
  • Army, Department of.
    «Public Information Officers’ Guide.»
    1954. 145 pages.
     
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    Public Relations: the Profession and the Practice.
    St.Paul, MN: West Publishing Co., 1983, 966 pages.
     
  • Ashford, Gerald.
    Everyday Publicity.
    New York: Law Arts, 1970. 90 pages.
     
  • Aspley, J. C. And L. F. Van Houten, ed.
    The Dartnell Public Relations Handbook.
    Chicago: Dartnell Corp, 1956. 1005 pages. [First edition].
     
  • Bagdikian, Ben H.
    The Effete Conspiracy and other Crimes by the Press.
    New York: Harper and Row, 1972. 158 pages.
     
  • Baker, John N.
    Your Public Relations are Showing.
    New York: Record Press, 1958. 312 pages.
     
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    Boston: Houghton and Mifflin, 1968. 240 pages.
     
  • Barbour, Robert L. Ed.
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    Meridian, NH: PR Publishing Co., 1959. 315 pages .
     
  • Baus, Herbert M.
    Public Relations at Work.
    New York: Harper and Bros. 1948. 242 pages.
     
  • Baus, Herbert M.
    Publicity in Action.
    New York: Harper and Bros. 1954. 335 pages.
     
  • Batchelor, Bronson.
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    New York: Harper and Bros., 1938. 252 pages.
     
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    April 28, 1937. 40 pages.
     
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    New York: Boni and Liveright, 1927. 398 pages.
     
  • Berman, Steve.
    How to Create your own publicity for Names, Products or Services and Get it for Free.
    New York: Frederick Fell, 1977. 140 pages.
     
  • Bernays, Edward L.
    Biography of an Idea: Memoirs of a Public Relations Counsel.
    New York: Simon and Schuster, 1965. 849 pages.
     
  • Bernays, Edward L.
    The Engineering of Consent.
    Norman, OK: U. of Oklahoma Press, 1955. 246 pages.
     
  • Bernays, Edward L.
    Public Relations.
    Norman, OK: U. of Oklahoma Press, 1952. 374 pages.
     
  • Bernays, Edward L.
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    New York: Richards Rosen Press, 1961. 158 pages. [First and revised editions]
     
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  • Bernays, Edward L.
    Crystallizing Public Opinion.
    New York: Liveright, 1923. 1961 edition.
     
  • Beveridge, Ocsar M.
    Financial Public Relations.
    New York: McGraw-Hill, 1963. 364 pages.
     
  • Black, Samuel and Melvin L. Sharpe.
    Practical Public Relations.
    Englewood Cliffs,NJ: Prentice-Hall, 1983. 214 pages.
     
  • Bivins, Thomas
    Handbook for Public Relations Writing.
    Lincolnwood, IL:NTC Business Books. 1988. 287 pages.
     
  • Blum, Eleanor.
    Sources for Reference in the Mass Media.
    Urbana, IL: U of Illinois Press, 1961, 46 pages.
     
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    New York: The Macmillian Co., 1972. 278 pages. [autographed]
     
  • Blumenthal, Sidney.
    The Permanent Campaign.
    New York: Touchstone, 1980. 536 pages.
     
  • Boorstin, Daniel J.
    The Image. A Guide to Pseudo-events in America.
    New York: Harper and Row, 1961. 315 pages.
     
  • Bortin, Virginia.
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    New York: Walker, 1981. 159 pages.
     
  • Boyd, Malcolm.
    Crisis in Communication: A Christian Examination of the Mass Media.
    New York: Doubleday, 1957. 128 pages.
     
  • Brinkley, William.
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    New York: Random House, 1956. 373 pages. [A novel about public affairs in the military during WW II].
     
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    New York: Charles Scribner’s Sons, 1960. 298 pages. [Autographed].
     
  • Broom, Glen M and David M. Dozier.
    Using Research in Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1990. 414 pages. plus manual.
     
  • Brown, J.A. C.
    Techniques of Persuasion
    Middlesex, Great Britain: Penguin, 1953. 325 pages.
     
  • Budd, Jr., John F.
    An Executive’s Primer on Public Relations.
    New York: Chilton, 1969. 233 pages.
     
  • Burnett, Verne.
    Solving Public Relations Problems.
    New York: B. C. Forbes and Sons, 1952. 174 pages.
     
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    1947. 204 pages [revised edition]
     
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    Corporate Public Relations.
    New York: Reinhold, 1966. 228 pages.
     
  • Butterfield, William H.
    Goodwill Letters that Build Business.
    New York: Prentice-Hall, 1940. 300 pages.
     
  • Butterfield, William H.
    How to use Letters in College Public Relations.
    New York: Harper and Bros., 1944. 182 pages.
     
  • Canetti, Elias.
    Crowds & Power.
    New York: Viking, 1966. 495 pages.
     
  • Canfield, Bertrand R.
    Public Relations.
    Homewood, IL: Richard D. Irwin, 1952. 691 pages.
    Revised edition, 1956. 691 pages.
     
  • Cantor, Bill.
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    Second edition. New York: Longman, 1989. 520 pages.
     
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    New York: McGraw-Hill, 1957. 327 pages.
     
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    Public Relations Practices — Case Studies.
    Englewood Cliffs, NJ: Prentice-Hall, 1975. 376 pages.
     
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    An Introduction to Public Opinion.
    New York: John Wiley, 1940. 152 pages.
     
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    «Pressure Groups and Propaganda».
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  • Cirino, Robert.
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  • Clay, Roberta.
    Promotion in Print.
    Cranbury, NJ: Barnes, 1970. 94 pages.
     
  • Cohen, .Arthur C.
    Attitude Change and Social Influence.
    New York: Basis Books. 1964. 156 pages.
     
  • Cole, Robert S.
    The Practical Handbook of Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1981. 213 pages.
     
  • Crouse, Timothy.
    The Boys on the Bus.
    New York: Ballantine, 1973. 402 pages.
     
  • Curtis, Alice Partlow.
    Is Your Publicity Showing?
    Princeton, NJ: D. Van Norstrand, 1949. 211 pages.
     
  • Cutlip, Scott M. Ed.
    A Public Relations Bibliography
    Madison, WI: U of Wisconsin Press, 1957. 313 pages;
    Second edition, 1965. 305 pages.
     
  • Cutlip, Scott M. and Allen H. Center.
    Effective Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1952. 502 pages [First edition]
    Second edition: 1958. 450 pages
    Third edition: 1964. 512 pages
    Fourth edition: 1971. 701 pages
    Fifth edition: 1978. 612 pages
    Fifth edition revised: 1982. 612 pages.
     
  • D’Aprix, Roger.
    The Believable Corporation.
    New York: AMACOM, 1977. 211 pages.
     
  • Danielson, Wayne A and G.C. Wilhoit, Jr.
    A Computereized Bibliography of Mass Communication Research.
    U. of North Carolina, 1967, 399 pages.
     
  • Darrow, R. W., D. J. Forrestal and A. O. Cookman.
    Public Relation Handbook.
    Chicago: Dartnell, 1967. 944 pages.
     
  • Dartnell Corp.
    Improving the Content of the Employee Magazine.
    Chicago, undated, 110 pages.
     
  • DeLorenzo, Anthony G.
    «Public Reflections.»
    Reprint of undated talk. 16 pages.
     
  • Department of Defense.
    «Handbook for Stringers in the Armed Forces.»
    Fi. Benjamin Harrison, IN, 1978. 21 pages. 1978 and 1980 editions.
     
  • Department of Defense.
    «Radio and Television Manual»
    1971. 72 pages.
     
  • Department of Defense.
    «Public Affairs Department Handbook»
    1972 116 pages
    June 1979 edition, 300 pages.
     
  • Doob, Leonard.
    Public Opinion and Propaganda.
    New York: Henry Holt, 1948. 600 pages.
     
  • Douglas, George A.
    Writing for Public Relations.
    Columbus: Charles E. Merrill, 1980. 183 pages.
     
  • Dover, C.J.
    Effective Communications in Company Publications.
    Washington, DC: BNA Incorporated, 1959. 367 pages.
     
  • Efron, Edith.
    The News Twisters.
    New York: Manor Books. 1972. 355 pages.
     
  • Ewen, Stuart
    PR! A Social History of Spin
    New York: BasicBooks (HarperCollins), 1996. 480 pages.
     
  • Federal Trade Commission
    «Media Policy Session, Technology and Legal Change»
    Washington, DC, 1979. 150 pages.
     
  • Financial Public Relations Association.
    Yearbook.
    Chicago: FPRA, 1958. 666 pages;
    1962, 347 pages;
    1963, 393 pages.
     
  • Financial Public Relations Association.
    A Management Guide to Public Relations.
    Chicago: FPRA, 1963. 153 pages.
     
  • Fine, Benjamin.
    Educational Publicity.
    New York: Harper and Bros., 1951. 561 pages.
     
  • Finn, David.
    The Corporate Oligarch.
    New York: Simon and Schuster, 1969. 319 pages.
     
  • Fleuter, Douglas L.
    The Human Side of Business.
    New York: Exposition, 1972. 96 pages.
     
  • Freeman, John Leiper.
    The Political Process.
    Executive Bureau–Legislative Committee Relations.
    New York: Random House, 1965. 146 pages.
     
  • Fulbright, James William.
    The Pentagon Propaganda Machine.
    New York: Vintage Books, 1970. 166 pages.
     
  • Gaer, Joseph.
    The First Round.
    New York: Duell, Sloan and Pearce, 1944. 478 pages. [CIO PACs]
     
  • Gannett Center Journal.
    «The Opinion Makers»
    New York. Vol 3, No 2, Spring 1989. 168 pages.
     
  • Garrett, Paul.
    «Public Relations-Industryÿs No.1 Job»
    1938 speech delivered to American Association of Advertising Agencies. 32 pages.
     
  • Glemser, Bernard.
    The P.R. Girls.
    New York: Bantam Books, 1972. 316 pages. [A bad novel]
     
  • Gold, Vic.
    PR as in President.
    New York: Doubleday, 1977. 251 pages.
     
  • Gold, Vic.
    I Don’t Need you When Iÿm Right.
    New York: William Morrow, 1975. 218 pages.
     
  • Golden, Hal and Kitty Hanson.
    The Techniques of Working with the Press.
    Dobbs Ferry, NY: Oceana Publications, 1962. 232 pages.
     
  • Golden. L.L.L.
    Only by Public Consent.
    New York: Hawthorn Books, 1968. 386 pages.
     
  • Goldman, Eric F.
    Two-Way Street. The Emergence of the Public Relations Counsel.
    Boston: Bellman Publishing Co., 1948. 36 pages.
     
  • Gottleib, Edward and Philip Klarnet.
    Successful Publicity.
    New York: Gossett and Dunlop, 1964. 96 pages.
     
  • Graham, Floyd F.
    Public Relations in Music Education.
    New York: Exposition Press, 1954. 241 pages.
     
  • Gras, Norman Scott Brian.
    «Shifts in Public Relations.»
    Special issue of Bulletin of the Business Historical Society. Vol 19, 1945. 148 pages.
     
  • Griswold, Glenn and Denny Griswold.
    Your Public Relations.
    New York: Funk & Wagnalls. 1948. 634 pages.
     
  • Gross, Gerald ed.
    The Responsibility of the Press.
    New York: Fleet Publishing Co., 1966. 416 pages.
     
  • Guth, APR, David W. and Charles Marsh, Ph.D.
    Public Relations: A Value-Driven Approach
    Pearson Education, Inc., 2000, 2003, 2006. 604 pages.
     
  • Hall, Babette.
    Public Relations, Publicity and Promotion.
    New York: Ives Washburn, 1970. 117 pages.
     
  • Hannaford, Peter.
    Talking Back to the Media
    New York: R.R. Donnelley, 1986. 184 pages.
     
  • Harlan, Gene and Alan Scott.
    Contemporary Public Relations Principles and cases.
    Englewood Cliffs, NJ: Prentice-Hall, 1956. 204 pages.
     
  • Harlow, Rex F.
    Public Relations in War and Peace.
    New York: Harper and Bros., 1942. 220 pages.
     
  • Harlow, Rex F. and M.M. Black.
    Practical Public Relations.
    New York: Harper and Bros., 1947. 442 pages;
    Revised edition, 1952. 442 pages.
     
  • Harral, Stewart.
    Tested Public Relations for Schools.
    Norman, OK: U. of Oklahoma Press, 1952. 174 pages.
     
  • Harral, Stewart.
    Patterns of Publicity Copy.
    Norman, OK: U. of Oklahoma Press, 1950. 139 pages.
     
  • Harrington, Alan.
    Life in the Crystal Palace.
    New York: Alfred A. Knopf, 1959. 263 pages.
     
  • Harrington, Alan.
    The Revelations of Dr. Modesto.
    New York: Popular Library, 1955. 176 pages. [A novel]
     
  • Helm, Lewis M., et al.
    Informing the Public.
    New York: Longman, 1981. 359 pages.
     
  • Hendrix, George.
    Public Relations Cases.
    Belmont, CA: Wadsworth, 1988. 447 pages.
     
  • Henderer, F. Rhodes.
    A Comparative Study of the Public Relations Practices of Six Industrial Corporations.
    Pittsburgh: U of Pittsburgh Press. 1956. 232 pages.
     
  • Hiebert, Ray Eldon.
    Precision Public Relations.
    New York: Longman, 1988. 396 pages.
     
  • Hill and Knowlton.
    Critical Issues in Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1975. 234 pages.
     
  • Hill, John W.
    Corporate Public Relations.
    New York: Harper and Bros., 1958. 178 pages.
     
  • Horn, Gunnar.
    Public-School Publicity.
    New York: Inor, 1948. 226 pages.
     
  • Hummel, William and Keith Huntress.
    The Analysis of Propaganda.
    New York: William Sloane Associates, 1949. 222 pages.
  • Hurwood, David L. And Earl L. Bailey.
    Advertising, Sales Promotion and Public Relations — Organizational Alternatives. Report # 16.
    New York: The Conference Board, 1968. 166 pages.
     
  • Hyatt, Dave.
    Public Relations. A Handbook for Business, Labor and Community Leaders. Bulletin # 48.
    Ithaca, NY: Cornell U Press, 1963. 94 pages.
     
  • Institute for Propaganda Analysis.
    «The Fine Art of Propaganda.»
    New York: Harcourt, Brace, 1939. 140 pages.
     
  • Jacobs, Herbert.
    Practical Publicity.
    New York: McGraw-Hill, 1964. 210 pages.
     
  • Jones, Gerre.
    Public Relations for the Design Professional.
    New York: McGraw-Hill, 1980. 278 pages.
  • Kadon, John and Ann Kadon.
    Successful Public Relations Techniques.
    Scottsdale, AZ: Modern Schools, 1976. 250 pages.
     
  • Katz, Elihu and Paul F. Lazerfield.
    Personal Influence. Personal Influence.
    New York: The Free Press, 1955. 400 pages.
     
  • Kelley, Jr., Stanley.
    Professional Public Relations and Political Power.
    Baltimore: Johns Hopkins Press, 1956. 247 pages.
     
  • Kennedy, Samuel Macaw.
    Winning the Public. Winning the Public.
    New York: McGraw-Hill, 1921. 148 pages.
     
  • Kindred, Leslie W.
    School Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1957. 454 pages.
     
  • Kirk, Jeremy, pseudo.
    The Build-Up Boys.
    New York: Schribner and Sons, 1951. 242 pages. [A novel]
     
  • Klapp, Orrin Edgar.
    Symbolic Leaders.
    Chicago: Aldine, 1964. 272 pages.
     
  • Kobre, Sidney.
    Dynamic Force of Public Relations Today.
    Dubuque, IA: C. Brown, 1964. 296 pages.
     
  • LeBon, Gustave.
    The Crowd.
    Paris, 1895. Reprinted by Ballantine Book 1969. 193 pages.
     
  • Lee, Ivy.
    «The Problem of International Propaganda.»
    Speech reprint of a talk given before a private group in London, July 3, 1934.
     
  • Lerbinger, Otto.
    Designs for Persuasive Communications.
    Englewood Cliffs, NJ: Prentice-Hall, 1972. 283 pages.
     
  • Lesly, Philip, ed.
    Lesly’s Public Relations Handbook.
    New York: Prentice-Hall, 1950. 902 pages. [2 editions]
  • Lesly, Philip
    Public Relations in Action.
    Chicago: Ziff-Davis, 1947. 280 pages.
     
  • Lesly, Philip.
    How we Discommunicate.
    New York: American Management Assn, 1979. 227 pages.
     
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    How to Handle your Own Public Relations.
    Chicago: Nelson-Hall, 1977. 271 pages.
     
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    The Corporate Conscience.
    New York: Hawthorn, 1974. 239 pages.
     
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    American Inquisitors.
    New York: Macmillian, 1928. 120 pages.
     
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    Public Opinion.
    New York: Macmillian, 1930. 427 pages.
     
  • Liscomb, Ed.
    Grassroots Public Relations for Agriculture.
    Little Rock, AR: Democrat, 1950. 104 pages.
     
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    Public Relations.
    1982. 59 pages.
     
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    Public Relations.
    London: St.Paulÿs House, 1970. 241 pages.
     
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    Inside Public Relations.
    Boston: Allyn and Bacon, 1982. 415 pages.
     
  • Lundberg, Louis B.
    Public Relations in the Local Community.
    New York: Harper and Bros, 1950. 228 pages.
     
  • Maddalena, Lucille.
    A Communications Manual for Non-Profit Organizations
    New York: American Management Assn. 1981. 222 pages.
     
  • Mahoney, Tom and Rita Hession.
    Public Relations for Retailers.
    New York: Macmillian, 1949. 248 pages.
  • Mandingo. Pauline E.
    Jean Reade in Public Relations.
    New York: Dodd, Mead, 1954. 248 pages. [A really bad novel]
     
  • Markel. Lester.
    What You Don’t Know Can Hurt You.
    New York: Quadrangle. 1972. 288 pages.
     
  • Marston, John E.
    Modern Public Relations.
    New York: McGraw-Hill, 1979. 496 pages.
  • Marston, John E.
    The Nature of Public Relations.
    New York: McGraw-Hill, 1963. 393 pages.
     
  • Mayer, Frank.
    Public Relations for School Personnel.
    Midland, MI: Pendell Publishing Co, 1974. 273 pages.
     
  • McCauley, H. S.
    Getting Your Name in Print.
    New York: Funk and Wagnalls, 1924. 114 pages.
     
  • McGaffin, William and Erwin Knoll.
    Anything but the Truth.
    New York: G.P. Putnam, 1968. 250 pages.
     
  • Michael, George.
    Handout.
    New York: G. P. Putnam, 1935. 242 pages.
     
  • Middle West Utilities Co.
    Minutes. Conferences of the Directors of Public Relations and Women’s Public Information Committee.
    Chicago: Feb 5-7, 1925. 330 pages.
     
  • Mills, Alden Brewster.
    Hospital Public Relations.
    Chicago: Physicianÿs Record, 1939. 361 pages.
  • Minor, Dale.
    The Information War.
    New York: Tower, 1970. 251 pages.
     
  • Moehlman, Arthur B. And James A Van Zwell.
    School Public Relations.
    New York: Appleton-Century, 1957. 556 pages.
     
  • Moore, H. Frasier.
    Public Relations Principles, Cases and Problems, 8th edition.
    Homewood, IL: Richard D. Irwin. 1981. 554 pages.
     
  • Mosher, William, chairman.
    Public Relations of Public Personnel Agencies.
    Chicago: Civil Service Assembly of the United States and Canada, 1941. 259 pages.
     
  • Nager, Norman and Allen T. Harrell.
    Public Relations Management by Objectives.
    New York: Longman, 1984. 404 pages.
     
  • National Council of Jewish Women
    So, You’re Council’s Publicity Chairman.
    undated pamphlet. 20+ pages.
     
  • Navy, Department of.
    «Public Relations Manual, United States Pacific Fleet.»
    Pearl Harbor, TH, 1951. 80 pages.
     
  • Newsom, Douglass Ann and Tom Siegfried.
    Writing in Public Relations Practice: Form and Style.
    Belmont, CA: Wadsworth, 1981. 364 pages.
     
  • Newsom, Douglass Ann and Alan Scott.
    This is PR: The Realities of Public Relations.
    Belmont, CA: Wadsworth, 1976. 318 pages plus instructor’s manual;
    Second edition: 1981, 578 pages plus instructor’s manual;
    Third edition: 1985, 518 pages;
    Fourth edition: 1989, 533 pages plus instructor’s manual.
     
  • Newsom, Douglass Ann and Bob Carrell.
    Public Relations Writing. Form and Style.
    Belmont, CA, 1986. 442 pages; Third edition: 1991. 458 pages.
     
  • Newsom, Earl.
    «Approaches to Public Relations.»
    Text of Nov 19, 1945 address to Standard Oil (New Jersey). 21 pages.
     
  • Nicholas, Donald L. and Jo Ann Crow.
    Instructional Technology: Basic Media Skills.
    Manacha, TX: Sterling Swift, 1979. 145 pages.
     
  • Nielander, William A.
    A Selected and Annotated Bibliography of Public Relations.
    Austin, TX: U of Texas Press, 1967. 41 pages. [2 copies]
     
  • Nielander, William A. and Raymond W. Miller.
    Public Relations.
    New York: The Roland Press, 1951. 398 pages.
     
  • Nolte, Lawrence W.
    Fundamentals of Public Relations.
    New York: Pergamon Press, 1974. 496 pages plus manual;
    1979, 516 pages.
     
  • Norton, Alice. Public Relations.
    A Guide to Information Sources.
    Detroit: Gale Research. 1970. 153 pages.
     
  • O’Brien, Richard.
    Publicity–How to Get it.
    New York: Barnes and Noble, 1977. 176 pages.
     
  • Occidential Life Insurance Company of California.
    þSo, You’ve been elected Publicity Chairman.ú
    undated. 21 pages.
     
  • Office of Opportunity.
    Public Affairs Handbook. Vol I: The Printed Word.
    37 pages; Vol II: Sight and Sound. 39 pages. DC: GPO, 1968.
     
  • Olins, Wally.
    The Corporate Personality.
    New York: Mayflower, 1978. 215 pages.
     
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