Η επιστήμη των Δημοσίων Σχέσεων είναι αυτή που θεμελίωσε το σύχρονο management ( διαβάστε το αντίστοιχο άρθρο μας http://bit.ly/iYFUgt ) .
Στα πορίσματα των πειραμάτων για την επιστήμη των Δημοσίων Σχέσεων βασίστηκαν , το Marketing , το Human Resource και κάθε κατεύθυνση του Management .
Στη Νέα Υόρκη , υπάρχει το Μουσείο των Δημοσίων Σχέσεων .
Στην ιστοσελίδα του μουσείου εντοπίσαμε ( εκτός από το σπάνιο υλικό ) βιβλιογραφία για τις Δημόσιες Σχέσεις , η οποία ανάγεται στις δεκαετίες του 1920 – 1930 – 1940 -1950 ……..
Σας την παραθέτουμε αποδεικνύοντας παράλληλα πως οι Δημόσιες Σχέσειςπροηγήθηκαν κάθε άλλης πρακτικής της επικοινωνίας , όσο και άν «αδιάβαστοι» επαγγελματίες , στελέχη σε υψηλές θέσεις , αναφέρουν πως οι Δημόσιες Σχέσεις είναι εφαρμογή του Marketing ή δήθεν στο οργανόγραμα της επιχείρησης οι Δημόσιες Σχέσεις υπάγονται στο Marketing .Ψεύδη και ανακρίβειες ( διαβάστε και το αντίστοιχο άρθρο μας http://bit.ly/lrSEWt ) .
Καλή «ανάγνωση» :
- American Association of School Administrators.
Public Relations for America’s Schools.
Washington DC: AASA, 1950. 497 pages. - American Iron and Steel Institute.
«Elements of a Steel Company’s Community Relations Program.»
undated, 52 pages. - American Medical Association.
County Medical Public Relatons Manual.
1961. 126 pages. - Adams, Alexander B.
Handbook of Practical Public Relations.
New York: Thomas Y. Crowell Co., 1965. 327 pages. - Adams, William C.
Media Guide for Academics
Los Angeles: Foundation for American Communications (FACS), 1994. 72 pages. - Adult Education Association. Ed.
Effective Public Relations.
Chicago: AEA, 1957. 48 pages. - Albig, William.
Modern Public Opinion.
New York: McGraw-Hill, 1956. 518 pages. - Allen, Jon L.
Not For Attribution
Xlibris Corporatin, 1999. 226 pages. - American Institute of Banking.
Bank Public Relations and Marketing.
Homewood, IL: American Bankers Assn., 1967. 362 pages. - American Pharmaceutical Manufacturers Association.
A Primer of Public Relations.
New York: APMA, 1953. 90 pages. - Army, Department of.
«Army Information Officers’ Guide.»
1968. 85 pages. [2 copies]. - Army, Department of.
«Public Information Officers’ Guide.»
1954. 145 pages. - Arnoff, Craig E and Otis W, Baskin
Public Relations: the Profession and the Practice.
St.Paul, MN: West Publishing Co., 1983, 966 pages. - Ashford, Gerald.
Everyday Publicity.
New York: Law Arts, 1970. 90 pages. - Aspley, J. C. And L. F. Van Houten, ed.
The Dartnell Public Relations Handbook.
Chicago: Dartnell Corp, 1956. 1005 pages. [First edition]. - Bagdikian, Ben H.
The Effete Conspiracy and other Crimes by the Press.
New York: Harper and Row, 1972. 158 pages. - Baker, John N.
Your Public Relations are Showing.
New York: Record Press, 1958. 312 pages. - Baldridge, Letitia.
Of Diamonds and Diplomats.
Boston: Houghton and Mifflin, 1968. 240 pages. - Barbour, Robert L. Ed.
Who’s Who in Public Relations, 1959 Ð 1960.
Meridian, NH: PR Publishing Co., 1959. 315 pages . - Baus, Herbert M.
Public Relations at Work.
New York: Harper and Bros. 1948. 242 pages. - Baus, Herbert M.
Publicity in Action.
New York: Harper and Bros. 1954. 335 pages. - Batchelor, Bronson.
Profitable Public Relations.
New York: Harper and Bros., 1938. 252 pages. - Batten, H.A.
«Public Relations»
[An address before Association of National Advertisers, Inc.]
April 28, 1937. 40 pages. - Bent, Silas.
Ballyhoo: The Voice of the Press.
New York: Boni and Liveright, 1927. 398 pages. - Berman, Steve.
How to Create your own publicity for Names, Products or Services and Get it for Free.
New York: Frederick Fell, 1977. 140 pages. - Bernays, Edward L.
Biography of an Idea: Memoirs of a Public Relations Counsel.
New York: Simon and Schuster, 1965. 849 pages. - Bernays, Edward L.
The Engineering of Consent.
Norman, OK: U. of Oklahoma Press, 1955. 246 pages. - Bernays, Edward L.
Public Relations.
Norman, OK: U. of Oklahoma Press, 1952. 374 pages. - Bernays, Edward L.
Your Future in Public Relations.
New York: Richards Rosen Press, 1961. 158 pages. [First and revised editions] - Bernays, Edward L.
«American Public Relations, A short history».
Reprinted from «Gazette», Vol II, No 2. 1956. 9 pages. [Gift from the author] - Bernays, Edward L.
Crystallizing Public Opinion.
New York: Liveright, 1923. 1961 edition. - Beveridge, Ocsar M.
Financial Public Relations.
New York: McGraw-Hill, 1963. 364 pages. - Black, Samuel and Melvin L. Sharpe.
Practical Public Relations.
Englewood Cliffs,NJ: Prentice-Hall, 1983. 214 pages. - Bivins, Thomas
Handbook for Public Relations Writing.
Lincolnwood, IL:NTC Business Books. 1988. 287 pages. - Blum, Eleanor.
Sources for Reference in the Mass Media.
Urbana, IL: U of Illinois Press, 1961, 46 pages. - Blumenthal, L. Roy.
The Practice of Public Relations.
New York: The Macmillian Co., 1972. 278 pages. [autographed] - Blumenthal, Sidney.
The Permanent Campaign.
New York: Touchstone, 1980. 536 pages. - Boorstin, Daniel J.
The Image. A Guide to Pseudo-events in America.
New York: Harper and Row, 1961. 315 pages. - Bortin, Virginia.
Publicity for Volunteers: A Handbook.
New York: Walker, 1981. 159 pages. - Boyd, Malcolm.
Crisis in Communication: A Christian Examination of the Mass Media.
New York: Doubleday, 1957. 128 pages. - Brinkley, William.
Don’t Go Near the Water.
New York: Random House, 1956. 373 pages. [A novel about public affairs in the military during WW II]. - Bristol, Jr., Lee H. Ed.
Developing the Corporate Image.
New York: Charles Scribner’s Sons, 1960. 298 pages. [Autographed]. - Broom, Glen M and David M. Dozier.
Using Research in Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1990. 414 pages. plus manual. - Brown, J.A. C.
Techniques of Persuasion
Middlesex, Great Britain: Penguin, 1953. 325 pages. - Budd, Jr., John F.
An Executive’s Primer on Public Relations.
New York: Chilton, 1969. 233 pages. - Burnett, Verne.
Solving Public Relations Problems.
New York: B. C. Forbes and Sons, 1952. 174 pages. - Burnett, Verne.
You and Your Public Relations.
New York: Harper and Bros, 1943. 194 pages.[Second edition];
1947. 204 pages [revised edition] - Burton, Paul.
Corporate Public Relations.
New York: Reinhold, 1966. 228 pages. - Butterfield, William H.
Goodwill Letters that Build Business.
New York: Prentice-Hall, 1940. 300 pages. - Butterfield, William H.
How to use Letters in College Public Relations.
New York: Harper and Bros., 1944. 182 pages. - Canetti, Elias.
Crowds & Power.
New York: Viking, 1966. 495 pages. - Canfield, Bertrand R.
Public Relations.
Homewood, IL: Richard D. Irwin, 1952. 691 pages.
Revised edition, 1956. 691 pages. - Cantor, Bill.
Experts in Action.
Second edition. New York: Longman, 1989. 520 pages. - Center, Alan H. Ed.
Public Relations Ideas in Action.
New York: McGraw-Hill, 1957. 327 pages. - Center, Alan H. Ed.
Public Relations Practices — Case Studies.
Englewood Cliffs, NJ: Prentice-Hall, 1975. 376 pages. - Childs, Harwood L.
An Introduction to Public Opinion.
New York: John Wiley, 1940. 152 pages. - Childs, Harwood L., Ed.
«Pressure Groups and Propaganda».
Special edition of The Annals of the American Academy of Political and Social Sciences. Vol 179. May 1935. - Cirino, Robert.
Power to Persuade.
New York: Pathfinder, 1974. 246 pages. - Clay, Roberta.
Promotion in Print.
Cranbury, NJ: Barnes, 1970. 94 pages. - Cohen, .Arthur C.
Attitude Change and Social Influence.
New York: Basis Books. 1964. 156 pages. - Cole, Robert S.
The Practical Handbook of Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1981. 213 pages. - Crouse, Timothy.
The Boys on the Bus.
New York: Ballantine, 1973. 402 pages. - Curtis, Alice Partlow.
Is Your Publicity Showing?
Princeton, NJ: D. Van Norstrand, 1949. 211 pages. - Cutlip, Scott M. Ed.
A Public Relations Bibliography
Madison, WI: U of Wisconsin Press, 1957. 313 pages;
Second edition, 1965. 305 pages. - Cutlip, Scott M. and Allen H. Center.
Effective Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1952. 502 pages [First edition]
Second edition: 1958. 450 pages
Third edition: 1964. 512 pages
Fourth edition: 1971. 701 pages
Fifth edition: 1978. 612 pages
Fifth edition revised: 1982. 612 pages. - D’Aprix, Roger.
The Believable Corporation.
New York: AMACOM, 1977. 211 pages. - Danielson, Wayne A and G.C. Wilhoit, Jr.
A Computereized Bibliography of Mass Communication Research.
U. of North Carolina, 1967, 399 pages. - Darrow, R. W., D. J. Forrestal and A. O. Cookman.
Public Relation Handbook.
Chicago: Dartnell, 1967. 944 pages. - Dartnell Corp.
Improving the Content of the Employee Magazine.
Chicago, undated, 110 pages. - DeLorenzo, Anthony G.
«Public Reflections.»
Reprint of undated talk. 16 pages. - Department of Defense.
«Handbook for Stringers in the Armed Forces.»
Fi. Benjamin Harrison, IN, 1978. 21 pages. 1978 and 1980 editions. - Department of Defense.
«Radio and Television Manual»
1971. 72 pages. - Department of Defense.
«Public Affairs Department Handbook»
1972 116 pages
June 1979 edition, 300 pages. - Doob, Leonard.
Public Opinion and Propaganda.
New York: Henry Holt, 1948. 600 pages. - Douglas, George A.
Writing for Public Relations.
Columbus: Charles E. Merrill, 1980. 183 pages. - Dover, C.J.
Effective Communications in Company Publications.
Washington, DC: BNA Incorporated, 1959. 367 pages. - Efron, Edith.
The News Twisters.
New York: Manor Books. 1972. 355 pages. - Ewen, Stuart
PR! A Social History of Spin
New York: BasicBooks (HarperCollins), 1996. 480 pages. - Federal Trade Commission
«Media Policy Session, Technology and Legal Change»
Washington, DC, 1979. 150 pages. - Financial Public Relations Association.
Yearbook.
Chicago: FPRA, 1958. 666 pages;
1962, 347 pages;
1963, 393 pages. - Financial Public Relations Association.
A Management Guide to Public Relations.
Chicago: FPRA, 1963. 153 pages. - Fine, Benjamin.
Educational Publicity.
New York: Harper and Bros., 1951. 561 pages. - Finn, David.
The Corporate Oligarch.
New York: Simon and Schuster, 1969. 319 pages. - Fleuter, Douglas L.
The Human Side of Business.
New York: Exposition, 1972. 96 pages. - Freeman, John Leiper.
The Political Process.
Executive Bureau–Legislative Committee Relations.
New York: Random House, 1965. 146 pages. - Fulbright, James William.
The Pentagon Propaganda Machine.
New York: Vintage Books, 1970. 166 pages. - Gaer, Joseph.
The First Round.
New York: Duell, Sloan and Pearce, 1944. 478 pages. [CIO PACs] - Gannett Center Journal.
«The Opinion Makers»
New York. Vol 3, No 2, Spring 1989. 168 pages. - Garrett, Paul.
«Public Relations-Industryÿs No.1 Job»
1938 speech delivered to American Association of Advertising Agencies. 32 pages. - Glemser, Bernard.
The P.R. Girls.
New York: Bantam Books, 1972. 316 pages. [A bad novel] - Gold, Vic.
PR as in President.
New York: Doubleday, 1977. 251 pages. - Gold, Vic.
I Don’t Need you When Iÿm Right.
New York: William Morrow, 1975. 218 pages. - Golden, Hal and Kitty Hanson.
The Techniques of Working with the Press.
Dobbs Ferry, NY: Oceana Publications, 1962. 232 pages. - Golden. L.L.L.
Only by Public Consent.
New York: Hawthorn Books, 1968. 386 pages. - Goldman, Eric F.
Two-Way Street. The Emergence of the Public Relations Counsel.
Boston: Bellman Publishing Co., 1948. 36 pages. - Gottleib, Edward and Philip Klarnet.
Successful Publicity.
New York: Gossett and Dunlop, 1964. 96 pages. - Graham, Floyd F.
Public Relations in Music Education.
New York: Exposition Press, 1954. 241 pages. - Gras, Norman Scott Brian.
«Shifts in Public Relations.»
Special issue of Bulletin of the Business Historical Society. Vol 19, 1945. 148 pages. - Griswold, Glenn and Denny Griswold.
Your Public Relations.
New York: Funk & Wagnalls. 1948. 634 pages. - Gross, Gerald ed.
The Responsibility of the Press.
New York: Fleet Publishing Co., 1966. 416 pages. - Guth, APR, David W. and Charles Marsh, Ph.D.
Public Relations: A Value-Driven Approach
Pearson Education, Inc., 2000, 2003, 2006. 604 pages. - Hall, Babette.
Public Relations, Publicity and Promotion.
New York: Ives Washburn, 1970. 117 pages. - Hannaford, Peter.
Talking Back to the Media
New York: R.R. Donnelley, 1986. 184 pages. - Harlan, Gene and Alan Scott.
Contemporary Public Relations Principles and cases.
Englewood Cliffs, NJ: Prentice-Hall, 1956. 204 pages. - Harlow, Rex F.
Public Relations in War and Peace.
New York: Harper and Bros., 1942. 220 pages. - Harlow, Rex F. and M.M. Black.
Practical Public Relations.
New York: Harper and Bros., 1947. 442 pages;
Revised edition, 1952. 442 pages. - Harral, Stewart.
Tested Public Relations for Schools.
Norman, OK: U. of Oklahoma Press, 1952. 174 pages. - Harral, Stewart.
Patterns of Publicity Copy.
Norman, OK: U. of Oklahoma Press, 1950. 139 pages. - Harrington, Alan.
Life in the Crystal Palace.
New York: Alfred A. Knopf, 1959. 263 pages. - Harrington, Alan.
The Revelations of Dr. Modesto.
New York: Popular Library, 1955. 176 pages. [A novel] - Helm, Lewis M., et al.
Informing the Public.
New York: Longman, 1981. 359 pages. - Hendrix, George.
Public Relations Cases.
Belmont, CA: Wadsworth, 1988. 447 pages. - Henderer, F. Rhodes.
A Comparative Study of the Public Relations Practices of Six Industrial Corporations.
Pittsburgh: U of Pittsburgh Press. 1956. 232 pages. - Hiebert, Ray Eldon.
Precision Public Relations.
New York: Longman, 1988. 396 pages. - Hill and Knowlton.
Critical Issues in Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1975. 234 pages. - Hill, John W.
Corporate Public Relations.
New York: Harper and Bros., 1958. 178 pages. - Horn, Gunnar.
Public-School Publicity.
New York: Inor, 1948. 226 pages. - Hummel, William and Keith Huntress.
The Analysis of Propaganda.
New York: William Sloane Associates, 1949. 222 pages. - Hurwood, David L. And Earl L. Bailey.
Advertising, Sales Promotion and Public Relations — Organizational Alternatives. Report # 16.
New York: The Conference Board, 1968. 166 pages. - Hyatt, Dave.
Public Relations. A Handbook for Business, Labor and Community Leaders. Bulletin # 48.
Ithaca, NY: Cornell U Press, 1963. 94 pages. - Institute for Propaganda Analysis.
«The Fine Art of Propaganda.»
New York: Harcourt, Brace, 1939. 140 pages. - Jacobs, Herbert.
Practical Publicity.
New York: McGraw-Hill, 1964. 210 pages. - Jones, Gerre.
Public Relations for the Design Professional.
New York: McGraw-Hill, 1980. 278 pages. - Kadon, John and Ann Kadon.
Successful Public Relations Techniques.
Scottsdale, AZ: Modern Schools, 1976. 250 pages. - Katz, Elihu and Paul F. Lazerfield.
Personal Influence. Personal Influence.
New York: The Free Press, 1955. 400 pages. - Kelley, Jr., Stanley.
Professional Public Relations and Political Power.
Baltimore: Johns Hopkins Press, 1956. 247 pages. - Kennedy, Samuel Macaw.
Winning the Public. Winning the Public.
New York: McGraw-Hill, 1921. 148 pages. - Kindred, Leslie W.
School Public Relations.
Englewood Cliffs, NJ: Prentice-Hall, 1957. 454 pages. - Kirk, Jeremy, pseudo.
The Build-Up Boys.
New York: Schribner and Sons, 1951. 242 pages. [A novel] - Klapp, Orrin Edgar.
Symbolic Leaders.
Chicago: Aldine, 1964. 272 pages. - Kobre, Sidney.
Dynamic Force of Public Relations Today.
Dubuque, IA: C. Brown, 1964. 296 pages. - LeBon, Gustave.
The Crowd.
Paris, 1895. Reprinted by Ballantine Book 1969. 193 pages. - Lee, Ivy.
«The Problem of International Propaganda.»
Speech reprint of a talk given before a private group in London, July 3, 1934. - Lerbinger, Otto.
Designs for Persuasive Communications.
Englewood Cliffs, NJ: Prentice-Hall, 1972. 283 pages. - Lesly, Philip, ed.
Lesly’s Public Relations Handbook.
New York: Prentice-Hall, 1950. 902 pages. [2 editions] - Lesly, Philip
Public Relations in Action.
Chicago: Ziff-Davis, 1947. 280 pages. - Lesly, Philip.
How we Discommunicate.
New York: American Management Assn, 1979. 227 pages. - Lewis, Herschell Gordon.
How to Handle your Own Public Relations.
Chicago: Nelson-Hall, 1977. 271 pages. - Linowes, Davis.
The Corporate Conscience.
New York: Hawthorn, 1974. 239 pages. - Lippman, Walter.
American Inquisitors.
New York: Macmillian, 1928. 120 pages. - Lippman, Walter.
Public Opinion.
New York: Macmillian, 1930. 427 pages. - Liscomb, Ed.
Grassroots Public Relations for Agriculture.
Little Rock, AR: Democrat, 1950. 104 pages. - Life Insurance Advertisers Association.
Public Relations.
1982. 59 pages. - Lloyd, Herbert.
Public Relations.
London: St.Paulÿs House, 1970. 241 pages. - Lovell, Ronald P.
Inside Public Relations.
Boston: Allyn and Bacon, 1982. 415 pages. - Lundberg, Louis B.
Public Relations in the Local Community.
New York: Harper and Bros, 1950. 228 pages. - Maddalena, Lucille.
A Communications Manual for Non-Profit Organizations
New York: American Management Assn. 1981. 222 pages. - Mahoney, Tom and Rita Hession.
Public Relations for Retailers.
New York: Macmillian, 1949. 248 pages. - Mandingo. Pauline E.
Jean Reade in Public Relations.
New York: Dodd, Mead, 1954. 248 pages. [A really bad novel] - Markel. Lester.
What You Don’t Know Can Hurt You.
New York: Quadrangle. 1972. 288 pages. - Marston, John E.
Modern Public Relations.
New York: McGraw-Hill, 1979. 496 pages. - Marston, John E.
The Nature of Public Relations.
New York: McGraw-Hill, 1963. 393 pages. - Mayer, Frank.
Public Relations for School Personnel.
Midland, MI: Pendell Publishing Co, 1974. 273 pages. - McCauley, H. S.
Getting Your Name in Print.
New York: Funk and Wagnalls, 1924. 114 pages. - McGaffin, William and Erwin Knoll.
Anything but the Truth.
New York: G.P. Putnam, 1968. 250 pages. - Michael, George.
Handout.
New York: G. P. Putnam, 1935. 242 pages. - Middle West Utilities Co.
Minutes. Conferences of the Directors of Public Relations and Women’s Public Information Committee.
Chicago: Feb 5-7, 1925. 330 pages. - Mills, Alden Brewster.
Hospital Public Relations.
Chicago: Physicianÿs Record, 1939. 361 pages. - Minor, Dale.
The Information War.
New York: Tower, 1970. 251 pages. - Moehlman, Arthur B. And James A Van Zwell.
School Public Relations.
New York: Appleton-Century, 1957. 556 pages. - Moore, H. Frasier.
Public Relations Principles, Cases and Problems, 8th edition.
Homewood, IL: Richard D. Irwin. 1981. 554 pages. - Mosher, William, chairman.
Public Relations of Public Personnel Agencies.
Chicago: Civil Service Assembly of the United States and Canada, 1941. 259 pages. - Nager, Norman and Allen T. Harrell.
Public Relations Management by Objectives.
New York: Longman, 1984. 404 pages. - National Council of Jewish Women
So, You’re Council’s Publicity Chairman.
undated pamphlet. 20+ pages. - Navy, Department of.
«Public Relations Manual, United States Pacific Fleet.»
Pearl Harbor, TH, 1951. 80 pages. - Newsom, Douglass Ann and Tom Siegfried.
Writing in Public Relations Practice: Form and Style.
Belmont, CA: Wadsworth, 1981. 364 pages. - Newsom, Douglass Ann and Alan Scott.
This is PR: The Realities of Public Relations.
Belmont, CA: Wadsworth, 1976. 318 pages plus instructor’s manual;
Second edition: 1981, 578 pages plus instructor’s manual;
Third edition: 1985, 518 pages;
Fourth edition: 1989, 533 pages plus instructor’s manual. - Newsom, Douglass Ann and Bob Carrell.
Public Relations Writing. Form and Style.
Belmont, CA, 1986. 442 pages; Third edition: 1991. 458 pages. - Newsom, Earl.
«Approaches to Public Relations.»
Text of Nov 19, 1945 address to Standard Oil (New Jersey). 21 pages. - Nicholas, Donald L. and Jo Ann Crow.
Instructional Technology: Basic Media Skills.
Manacha, TX: Sterling Swift, 1979. 145 pages. - Nielander, William A.
A Selected and Annotated Bibliography of Public Relations.
Austin, TX: U of Texas Press, 1967. 41 pages. [2 copies] - Nielander, William A. and Raymond W. Miller.
Public Relations.
New York: The Roland Press, 1951. 398 pages. - Nolte, Lawrence W.
Fundamentals of Public Relations.
New York: Pergamon Press, 1974. 496 pages plus manual;
1979, 516 pages. - Norton, Alice. Public Relations.
A Guide to Information Sources.
Detroit: Gale Research. 1970. 153 pages. - O’Brien, Richard.
Publicity–How to Get it.
New York: Barnes and Noble, 1977. 176 pages. - Occidential Life Insurance Company of California.
þSo, You’ve been elected Publicity Chairman.ú
undated. 21 pages. - Office of Opportunity.
Public Affairs Handbook. Vol I: The Printed Word.
37 pages; Vol II: Sight and Sound. 39 pages. DC: GPO, 1968. - Olins, Wally.
The Corporate Personality.
New York: Mayflower, 1978. 215 pages. - Osborne, Philip B.
The War that Business Must Win.
New York: McGraw-Hill, 1970. 117 pages. - Packard, Vance.
The Hidden Persuaders.
New York: Pocket Books, 1958. 242 page . - Patterson, John C.
Association Management.
New York: Harpers, 1952. 230 pages. - Peake, Jacquelyn.
Public Relations in Business.
New York: Harper and Row, 1980. 148 pages. - Peterson, Theodore, Jay W. Jensen and William L. Rivers.
The Mass Media and Modern Society.
New York: Holt Rinehart, 1966. 260 pages. - Plackard, Dwight Hillis and Clifton Blackman.
Blueprint for Public Relations.
New York: McGraw-Hill, 1947. 355 pages. - Poling, Charles Samuel and Oran Arnold.
Holy Ballyhoo
Los Angeles: Sutton House, 1938. 221 pages [A novel] - Pollock, Robert.
The Persuader.
New York: G.P. Putnamÿs Sons, 1970. 256 pages. [A novel] - Prentice-Hall.
«Inside Public Relations.»
Englewood Cliffs, NJ. 1963. 56 pages. - Printers’ Ink.
After [Business] Hours.
New York: Funk and Wagnalls, 1949. 366 pages. - Printers’ Ink.
Public Relations Idea Book.
New York: Printersÿ Ink Publishing, 1953. 349 pages. - Public Relations News.
Special Report No. 102 «Guide to Profitable Public Relations.»
16 pages. undated. - PRSA.
«Fees, Charges and Overhead in the Practice of Public Relations.»
New York, 1961. 80 pages. - Quiett, Glenn C. and Ralph D. Casey.
Principles of Publicity.
New York: Appleton, 1926. 420 pages. - Ramsey, Robert E.
Effective House Organs.
New York: D. Appleton, 1970. 361 pages. - Ramsey, Robert E.
Friendship in Business.
Charlottesville, VA: Business Book House, 1938. 319 pages. - Raucher, Alan R.
Public Relations and Business 1900 – 1929.
Baltimore: Johns Hopkins, 1968. 178 pages. - Reck, Waldo Emerson, ed.
College Publicity Manual.
New York: Harper, 1948. 246 pages. - Reeder, Warad G.
An Introduction to Public-School Relations.
New York: Macmillian, 1953. 284 pages. - Reilly, Robert T.
Public Relations in Action.
Englewood Cliffs, NJ: Prentice-Hall, 1981. 468 pages. - Religious Public Relations Council.
«Handbook on Church Public Relations.»
New York, 1969. 62 pages. - Rivers, William L.
The Adversaries.
Boston: Beacon, 1970. 273 pages. - Rivers, William L.
The Opinion Makers.
Boston: Beacon, 1965. 207 pages. - Rivers, William L. and Cleve Mathews.
Ethics for the Media.
Englewood Cliffs, NJ: Prentice-Hall, 1988. 306 pages. - Roalman, Arthur R.
Profitable Public Relations.
Homewood, IL: Dow-Jones, 1968. 240 pages. - Robinson, Edward J.
Communications and Public Relations.
Columbus: Charles E. Merrill, 1966. 618 pages. - Rogers, Henry C.
Walking the Tightrope: The Private Confessions of a Public Relations Man.
New York: Berkley, 1980. 249 pages. - Ross, Irwin.
The Image Merchants.
New York: Doubleday, 1959. 288 pages. - Safire, William.
The Relations Explosion.
New York: Macmillian, 1963. 249 pages. - St. Georges, Maubert.
Public Relations.
New York: Alexander Hamilton Institute, 1954. 345 pages. - Samtag, Nicholas
Persuasion for Profit.
Norman, OK: U. of Oklahoma Press, 1957. 408 pages. - Samtag, Nicholas
Bamboozled.
New York: James H. Heineman. 1966. 163 pages. - Sanders, Lawrence.
The Pleasures of Helen.
New York: Dell, 1971. 235 pages. [An unbelieveably bad novel]. - Schiller, Herbert I.
The Mind Managers.
Boston: Beacon, 1973. 214 pages. - Schoenfeld, Clarence A.
Publicity Media and Methods: Their Role in Modern Public Relations.
New York: Macmillian, 1963. 371 pages. - Schwartz, James W., ed.
The Publicity Process.
Ames, IA: IA State U. Press, 1986. 286 pages. - Siegel, Connie McClung.
How to Advertise and Promote your Small Business.
New York: John Wiley, 1978. 128 pages. - Seitel, Fraser P.
The Practice of Public Relations.
Columbus: Charles E. Merrill, 1980. 333 pages. - Sills, Theodore R. and Philip Lesley.
Public Relations Principles and Procedures.
Chicago: R. D. Irwin, 1946. 321 pages. - Simon, Morton J.
Public Relations Law.
New York: Meredith. 1969. 882 pages. - Simon, Raymond. ed.
Perspectives in Public Relations.
Norman, OK: U. of Oklahoma Press, 1966. 353 pages. - Simon, Raymond.
Public Relations: Concepts and Practices.
Columbus: Grid, Inc.,1976. 353 pages plus manual;
Second edition: 1980. 437 pages plus manual. - Simon, Raymond.
Publicity and Public Relations Worktext.
Fourth edition. Columbus: Gird, Inc., 1978. 258 pages.
Fifth edition: 1983. 258 pages. - Simon, Raymond.
Public Relations Management. A Casebook.
Columbus, Gird, Inc., 1977. 286 pages. 1986: 280 pages. - Sloan, Alfred P.
My Years with General Motors.
New York: Macfadden, 1965. 467 pages. - Smith, Kenneth O., ed.
Professional Public Relations.
Los Angeles: UCLA Press. 1968. 206 pages. - Sorokin, Pitirim.
Social Mobility
New York: Harper and Brothers. 1927. 559 pages. - Stahr, John.
Write to the Point.
Toronto: Macmillian, 1969. 179 pages. - Stark, Jack.
Successful Publicity and Public Relations in Real Estate.
Englewood Cliffs, NJ: Prentice-Hall, 1958. 227 pages. - Starr, Edward.
What you Should Know About Public Relations.
Dobbs Ferry, NY: Oceana Publications, 1968. 92 pages. - State Bar of California and Conference of California Judges.
«Public Relations Manual.»
1961. 96 pages. - Stein, Robert.
Media Power, Who is Shaping Tour Picture of the World?
New York: Houghton Mifflin. 1972. 265 pages. - Stephenson, Howard, ed.
Handbook of Public Relations.
New York: McGraw Hill, 1960. 853 pages. - Stephenson, Howard and Wesley F. Pratzner.
Publicity for Prestige and Profit.
New York: McGraw-Hill, 1953. 304 pages. - Street, Julian.
Sunbeams, Inc.
New York: Doubleday, Page, 1920. 120 pages. [A novel about the «Publicity Directors of the United States, Inc., Advertising Engineers»] - Stauber, Stanley I.
Public Relations Manual for Churches.
Garden City: Doubleday, 1951. 284 pages. - Suggs, James C., ed.
Handbook on Church Public Relations.
New York: Religious PR Council, 1969. 62 pages. - Thompson, Charles A. H.
Overseas Information Service of the United States Government.
DC: Brookings Institute, 1948. 397 pages. - Thompson, Denys.
Discrimination and Popular Culture.
Middlesex, England: Penguin Books. 1964. 199 pages. - Time Magazine essay.
«The Arts and Uses of Public Relations.»
July 7, 1967. - Turner, Graham and John Pearson.
The Persuasion Industry.
London: Eyre and Spottiswoode, 1966. 254 pages. - Tye, Larry
The Father of Spin: Edward L. Bernays & The Birth of Public Relations
New York: Crown Publishers, 1998. - U.S. News and World Reports.
«Communicating Corporate Consciousness.» - University of Wisconsin.
«Evaluating Public Relations.»
Report on the second annual midwest PR conference. 1959. 54 pages. - Unruh, Adolph and Robert A. Willier.
Public Relations in Schools.
Belmont, CA: Lear Sigler, Inc., 1974. 169 pages. - Walch, J. Weston.
Propaganda.
Portland, ME, 1971. 105 pages. - Washburn, Charles.
Press Agentry.
New York: Theodore Gausÿ Sons, 1937. 153 pages. - Weinberg, Steve.
Trade Secrets of Washington Journalists.
DC: Acropolis Books, Ltd., 1981. 253 pages. - Weiner, Richard.
Professional’s Guide to Publicity.
New York: Richard Weiner, Inc., First edition, 1971, 133 pages;
Second edition 1975. 239 pages. - Wheeler, Romney.
«From Day One to 2001 — A Public Relations Challenge.»
1975 Public Utilities Fortnightly reprint. - Whitaker, Jr., Urban G.
Propaganda and International Relations
San Francisco: Chandler, 1962. 244 pages. - Whyte, Jr., William H.
Is anybody listening?
New York: H. Wolff, 1952. 239 pages. - Wilcox, Dennis L., Philip H. Ault and Warren Kagg.
Public Relations Strategies and Tactics.
New York: Harper and Row, 1986. 645 pages plus manual.
Second edition: 1989, 686 pages and manual;
Third edition, 1991. 686 pages. - Wilson, Jerry V. and Paul Q. Fuqua.
The Police and the Media.
New York: Little, Brown, 1975. 175 pages. - Wood, James Playsted.
The Great Glut. Nashville: Thomas Nelson,
1973. 192 pages. - Wood, Robert J.
Confessions of a PR Man.
New York: New American Library, 1988. 269 pages. - Woods, Jr., Henry Fitzwilliams.
How to Become Well Known.
New York: Duell, Sloan and Pearce, 1947. 244 pages. - Wright, Milton.
How to Get Publicity
New York: McGraw-Hill. 1935. 226 pages;
Third and sixth inpressions. - Wright, Theon and Henry S. Evans.
Public Relations and the Line Manager
Τα παντα για την Επιστημη των Δημοσιων Σχεσεων και της Επικοινωνιας. 