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Δημοσιες Σχεσεις

Βιβλία για τις Δημόσιες Σχέσεις .Ένας κατάλογος με 250 βιβλία . Όλες οι τεχνικές της επικοινωνίας ( Marketing , Διαφήμιση…) προήλθαν από την έρευνα για τις Δημόσιες Σχέσεις .

Η επιστήμη των Δημοσίων Σχέσεων είναι αυτή που θεμελίωσε το σύχρονο management ( διαβάστε το αντίστοιχο άρθρο μας http://bit.ly/iYFUgt ) .


Oι Δημόσιες Σχέσειςπροηγήθηκαν κάθε άλλης πρακτικής της επικοινωνίας , όσο και άν "αδιάβαστοι" επαγγελματίες , στελέχη σε υψηλές θέσεις , αναφέρουν πως οι Δημόσιες Σχέσεις είναι εφαρμογή του Marketing ή δήθεν στο οργανόγραμα της επιχείρησης οι Δημόσιες Σχέσεις υπάγονται στο Marketing .Ψεύδη και ανακρίβειες ( διαβάστε και το αντίστοιχο άρθρο μας http://bit.ly/lrSEWt ) .

Στα πορίσματα των πειραμάτων για την επιστήμη των Δημοσίων Σχέσεων βασίστηκαν , το Marketing , το Human Resource και κάθε κατεύθυνση του Management .

Στη Νέα Υόρκη , υπάρχει το Μουσείο των Δημοσίων Σχέσεων .

Στην ιστοσελίδα του μουσείου εντοπίσαμε ( εκτός από το σπάνιο υλικό ) βιβλιογραφία για τις Δημόσιες Σχέσεις , η οποία ανάγεται στις δεκαετίες του 1920 – 1930 – 1940 -1950 ……..

Σας την παραθέτουμε αποδεικνύοντας παράλληλα πως οι Δημόσιες Σχέσειςπροηγήθηκαν κάθε άλλης πρακτικής της επικοινωνίας , όσο και άν «αδιάβαστοι» επαγγελματίες , στελέχη σε υψηλές θέσεις , αναφέρουν πως οι Δημόσιες Σχέσεις είναι εφαρμογή του Marketing ή δήθεν στο οργανόγραμα της επιχείρησης οι Δημόσιες Σχέσεις υπάγονται στο Marketing .Ψεύδη και ανακρίβειες ( διαβάστε και το αντίστοιχο άρθρο μας http://bit.ly/lrSEWt ) .

Καλή «ανάγνωση»  :

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    1961. 126 pages.
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    New York: Thomas Y. Crowell Co., 1965. 327 pages.
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    Second edition: 1958. 450 pages
    Third edition: 1964. 512 pages
    Fourth edition: 1971. 701 pages
    Fifth edition: 1978. 612 pages
    Fifth edition revised: 1982. 612 pages.
  • D’Aprix, Roger.
    The Believable Corporation.
    New York: AMACOM, 1977. 211 pages.
  • Danielson, Wayne A and G.C. Wilhoit, Jr.
    A Computereized Bibliography of Mass Communication Research.
    U. of North Carolina, 1967, 399 pages.
  • Darrow, R. W., D. J. Forrestal and A. O. Cookman.
    Public Relation Handbook.
    Chicago: Dartnell, 1967. 944 pages.
  • Dartnell Corp.
    Improving the Content of the Employee Magazine.
    Chicago, undated, 110 pages.
  • DeLorenzo, Anthony G.
    «Public Reflections.»
    Reprint of undated talk. 16 pages.
  • Department of Defense.
    «Handbook for Stringers in the Armed Forces.»
    Fi. Benjamin Harrison, IN, 1978. 21 pages. 1978 and 1980 editions.
  • Department of Defense.
    «Radio and Television Manual»
    1971. 72 pages.
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    «Public Affairs Department Handbook»
    1972 116 pages
    June 1979 edition, 300 pages.
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    Public Opinion and Propaganda.
    New York: Henry Holt, 1948. 600 pages.
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    Writing for Public Relations.
    Columbus: Charles E. Merrill, 1980. 183 pages.
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    Effective Communications in Company Publications.
    Washington, DC: BNA Incorporated, 1959. 367 pages.
  • Efron, Edith.
    The News Twisters.
    New York: Manor Books. 1972. 355 pages.
  • Ewen, Stuart
    PR! A Social History of Spin
    New York: BasicBooks (HarperCollins), 1996. 480 pages.
  • Federal Trade Commission
    «Media Policy Session, Technology and Legal Change»
    Washington, DC, 1979. 150 pages.
  • Financial Public Relations Association.
    Chicago: FPRA, 1958. 666 pages;
    1962, 347 pages;
    1963, 393 pages.
  • Financial Public Relations Association.
    A Management Guide to Public Relations.
    Chicago: FPRA, 1963. 153 pages.
  • Fine, Benjamin.
    Educational Publicity.
    New York: Harper and Bros., 1951. 561 pages.
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    The Corporate Oligarch.
    New York: Simon and Schuster, 1969. 319 pages.
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    The Human Side of Business.
    New York: Exposition, 1972. 96 pages.
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    The Political Process.
    Executive Bureau–Legislative Committee Relations.
    New York: Random House, 1965. 146 pages.
  • Fulbright, James William.
    The Pentagon Propaganda Machine.
    New York: Vintage Books, 1970. 166 pages.
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    The First Round.
    New York: Duell, Sloan and Pearce, 1944. 478 pages. [CIO PACs]
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    «The Opinion Makers»
    New York. Vol 3, No 2, Spring 1989. 168 pages.
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    «Public Relations-Industryÿs No.1 Job»
    1938 speech delivered to American Association of Advertising Agencies. 32 pages.
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    The P.R. Girls.
    New York: Bantam Books, 1972. 316 pages. [A bad novel]
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    PR as in President.
    New York: Doubleday, 1977. 251 pages.
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    I Don’t Need you When Iÿm Right.
    New York: William Morrow, 1975. 218 pages.
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    The Techniques of Working with the Press.
    Dobbs Ferry, NY: Oceana Publications, 1962. 232 pages.
  • Golden. L.L.L.
    Only by Public Consent.
    New York: Hawthorn Books, 1968. 386 pages.
  • Goldman, Eric F.
    Two-Way Street. The Emergence of the Public Relations Counsel.
    Boston: Bellman Publishing Co., 1948. 36 pages.
  • Gottleib, Edward and Philip Klarnet.
    Successful Publicity.
    New York: Gossett and Dunlop, 1964. 96 pages.
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    Public Relations in Music Education.
    New York: Exposition Press, 1954. 241 pages.
  • Gras, Norman Scott Brian.
    «Shifts in Public Relations.»
    Special issue of Bulletin of the Business Historical Society. Vol 19, 1945. 148 pages.
  • Griswold, Glenn and Denny Griswold.
    Your Public Relations.
    New York: Funk & Wagnalls. 1948. 634 pages.
  • Gross, Gerald ed.
    The Responsibility of the Press.
    New York: Fleet Publishing Co., 1966. 416 pages.
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    Public Relations: A Value-Driven Approach
    Pearson Education, Inc., 2000, 2003, 2006. 604 pages.
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    New York: Ives Washburn, 1970. 117 pages.
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    New York: R.R. Donnelley, 1986. 184 pages.
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    Contemporary Public Relations Principles and cases.
    Englewood Cliffs, NJ: Prentice-Hall, 1956. 204 pages.
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    Public Relations in War and Peace.
    New York: Harper and Bros., 1942. 220 pages.
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    Practical Public Relations.
    New York: Harper and Bros., 1947. 442 pages;
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    Tested Public Relations for Schools.
    Norman, OK: U. of Oklahoma Press, 1952. 174 pages.
  • Harral, Stewart.
    Patterns of Publicity Copy.
    Norman, OK: U. of Oklahoma Press, 1950. 139 pages.
  • Harrington, Alan.
    Life in the Crystal Palace.
    New York: Alfred A. Knopf, 1959. 263 pages.
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    The Revelations of Dr. Modesto.
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    Informing the Public.
    New York: Longman, 1981. 359 pages.
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    Public Relations Cases.
    Belmont, CA: Wadsworth, 1988. 447 pages.
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    A Comparative Study of the Public Relations Practices of Six Industrial Corporations.
    Pittsburgh: U of Pittsburgh Press. 1956. 232 pages.
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    Precision Public Relations.
    New York: Longman, 1988. 396 pages.
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    Critical Issues in Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1975. 234 pages.
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    Corporate Public Relations.
    New York: Harper and Bros., 1958. 178 pages.
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    Public-School Publicity.
    New York: Inor, 1948. 226 pages.
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    The Analysis of Propaganda.
    New York: William Sloane Associates, 1949. 222 pages.
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    Advertising, Sales Promotion and Public Relations — Organizational Alternatives. Report # 16.
    New York: The Conference Board, 1968. 166 pages.
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    «The Fine Art of Propaganda.»
    New York: Harcourt, Brace, 1939. 140 pages.
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    Practical Publicity.
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    Scottsdale, AZ: Modern Schools, 1976. 250 pages.
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    Professional Public Relations and Political Power.
    Baltimore: Johns Hopkins Press, 1956. 247 pages.
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    Winning the Public. Winning the Public.
    New York: McGraw-Hill, 1921. 148 pages.
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    School Public Relations.
    Englewood Cliffs, NJ: Prentice-Hall, 1957. 454 pages.
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    The Build-Up Boys.
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    Symbolic Leaders.
    Chicago: Aldine, 1964. 272 pages.
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    Dynamic Force of Public Relations Today.
    Dubuque, IA: C. Brown, 1964. 296 pages.
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    The Crowd.
    Paris, 1895. Reprinted by Ballantine Book 1969. 193 pages.
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    «The Problem of International Propaganda.»
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    Public Relations in Action.
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    How we Discommunicate.
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    A Communications Manual for Non-Profit Organizations
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    Public Relations for Retailers.
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    New York: Quadrangle. 1972. 288 pages.
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    The Nature of Public Relations.
    New York: McGraw-Hill, 1963. 393 pages.
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    Public Relations for School Personnel.
    Midland, MI: Pendell Publishing Co, 1974. 273 pages.
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    New York: Funk and Wagnalls, 1924. 114 pages.
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    Anything but the Truth.
    New York: G.P. Putnam, 1968. 250 pages.
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    New York: G. P. Putnam, 1935. 242 pages.
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    Minutes. Conferences of the Directors of Public Relations and Women’s Public Information Committee.
    Chicago: Feb 5-7, 1925. 330 pages.
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    Hospital Public Relations.
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    The Information War.
    New York: Tower, 1970. 251 pages.
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    School Public Relations.
    New York: Appleton-Century, 1957. 556 pages.
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    Public Relations Principles, Cases and Problems, 8th edition.
    Homewood, IL: Richard D. Irwin. 1981. 554 pages.
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    Public Relations of Public Personnel Agencies.
    Chicago: Civil Service Assembly of the United States and Canada, 1941. 259 pages.
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    Public Relations Management by Objectives.
    New York: Longman, 1984. 404 pages.
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    So, You’re Council’s Publicity Chairman.
    undated pamphlet. 20+ pages.
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    «Public Relations Manual, United States Pacific Fleet.»
    Pearl Harbor, TH, 1951. 80 pages.
  • Newsom, Douglass Ann and Tom Siegfried.
    Writing in Public Relations Practice: Form and Style.
    Belmont, CA: Wadsworth, 1981. 364 pages.
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    This is PR: The Realities of Public Relations.
    Belmont, CA: Wadsworth, 1976. 318 pages plus instructor’s manual;
    Second edition: 1981, 578 pages plus instructor’s manual;
    Third edition: 1985, 518 pages;
    Fourth edition: 1989, 533 pages plus instructor’s manual.
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    Public Relations Writing. Form and Style.
    Belmont, CA, 1986. 442 pages; Third edition: 1991. 458 pages.
  • Newsom, Earl.
    «Approaches to Public Relations.»
    Text of Nov 19, 1945 address to Standard Oil (New Jersey). 21 pages.
  • Nicholas, Donald L. and Jo Ann Crow.
    Instructional Technology: Basic Media Skills.
    Manacha, TX: Sterling Swift, 1979. 145 pages.
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    A Selected and Annotated Bibliography of Public Relations.
    Austin, TX: U of Texas Press, 1967. 41 pages. [2 copies]
  • Nielander, William A. and Raymond W. Miller.
    Public Relations.
    New York: The Roland Press, 1951. 398 pages.
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    Fundamentals of Public Relations.
    New York: Pergamon Press, 1974. 496 pages plus manual;
    1979, 516 pages.
  • Norton, Alice. Public Relations.
    A Guide to Information Sources.
    Detroit: Gale Research. 1970. 153 pages.
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    Publicity–How to Get it.
    New York: Barnes and Noble, 1977. 176 pages.
  • Occidential Life Insurance Company of California.
    þSo, You’ve been elected Publicity Chairman.ú
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  • Office of Opportunity.
    Public Affairs Handbook. Vol I: The Printed Word.
    37 pages; Vol II: Sight and Sound. 39 pages. DC: GPO, 1968.
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    The Corporate Personality.
    New York: Mayflower, 1978. 215 pages.
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    The War that Business Must Win.
    New York: McGraw-Hill, 1970. 117 pages.
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    The Hidden Persuaders.
    New York: Pocket Books, 1958. 242 page .
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    Association Management.
    New York: Harpers, 1952. 230 pages.
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    Public Relations in Business.
    New York: Harper and Row, 1980. 148 pages.
  • Peterson, Theodore, Jay W. Jensen and William L. Rivers.
    The Mass Media and Modern Society.
    New York: Holt Rinehart, 1966. 260 pages.
  • Plackard, Dwight Hillis and Clifton Blackman.
    Blueprint for Public Relations.
    New York: McGraw-Hill, 1947. 355 pages.
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    Holy Ballyhoo
    Los Angeles: Sutton House, 1938. 221 pages [A novel]
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    The Persuader.
    New York: G.P. Putnamÿs Sons, 1970. 256 pages. [A novel]
  • Prentice-Hall.
    «Inside Public Relations.»
    Englewood Cliffs, NJ. 1963. 56 pages.
  • Printers’ Ink.
    After [Business] Hours.
    New York: Funk and Wagnalls, 1949. 366 pages.
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